Starbucks Steams Up SA Retail

Something’s brewing on our retail scene. And if you’re into news of the store-front variety, then chances are you caught whiffs of it kilometres away. That is the opening of South Africa’s first Starbucks store.

Overseas Retail. Local Flavours.

So the beans are out the bag! Starbucks opened its doors in Rosebank, Johannesburg, recently. And if we must have our visual-merchandiser say, it’s not too shabby looking either. All 485m2 of it was designed with the South African consumer (and producer) in mind.

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Visitors to the Rosebank coffee shop will not be in want of something to while the time away as they wait in the queue. With a woven leather ceiling, copper mural of Seattle’s Pike Place Market, and a variety of locally branded merchandise, coffee-holics will have plenty to entertain them while waiting for their brew. It also doesn’t hurt that Starbucks is supporting local businesses, as well – every piece of furniture at the store has been handcrafted and sourced from local artisans.

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Starbucks. The Coffee Alchemists

On the menu, one can expect to see caffeinated regulars, Starbucks does switch it up a bit with exotic and playful varieties. Fancy something different? Try a white chocolate mocha, a caramel macchiato or a mango frappuccino. You can also request your coffee to be made with full-fat, fat-free, soy or coconut milk (watch out Kauai)!

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A Bitter Aftertaste

With Walmart having bought into Massmart (think Game, Makro and Builder’s Warehouse), Burger King, Forever21, H&M and Krispy Kreme following close on its heels, we’re starting to wonder whether all this new found retail-giant attention on SA should be a cause for concern. We hope that local favourites, like Vida e Caffè and Motherland, have staying power now that the stakes have been upped.

In the meantime, maybe the best thing us worker bees on the ground can do is “Keep clam and drink a coffee.” Let a personalised Starbucks cuppa with your name, literally, on it sooth you.

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Pop-Up Offices: the Modern Workstation

Have you heard? Pop-up is going corporate! Eek! But before you go into panic hyperdrive, it’s not corporate in the traditional sense. Someone’s finally brought the “office job” into the 2010s.

A Millennial Work Ethic

It’s about time, too. The Millennials are, after all, fast-becoming or well into their working age. And they’re all about that work-life balance and finding fulfilling careers and whatnot. For them, cubicles are the antithesis of freedom – they encourage employees to unwittingly work long after the sun has set, because they literally couldn’t see it setting over the partitions that demarcate the career equivalent of a prison cell. Then in came the pop-up shop and, close on its heels – the pop up office.

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Worker Bee to Work Free

With the pop-up office, worker bees, entrepreneurs and creatives can now kiss loud colleagues, telecommuting, impromptu meetings, and face-to-face interactions goodbye (we’ve got Skype, Slack – you name it – for that). They also give you the freedom to choose where, when and with whom to work. We mean, imagine how productive you can be working at Sea Point’s YouAreHere WiFi-enabled public space, than sitting in traffic en route to Century City? And we all know how much working in a space you love can improve productivity. The pop-up office concept is a no-brainer.

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Other Pop-Up Office Winners

Not unlike their retail predecessors, the pop-up office offers opportunities to network with influencers, market one’s skills, and reduce costs that would normally be incurred through a long-term lease. While retail stores take a location temporarily, pop-up offices are more permanent, but have well-positioned satellite offices in various locations.

Give your Office a Touch of Pop

Want to retain your Millennial workforce and give pop-up offices a try? We’ll have you know that like pop-up being applied to both retail and corporate environments, visual merchandising isn’t too far off from office design and spatial planning. Together, VM Central co-owners Sanet and Rupert, bring with them over 39 years combined experience in design and interior decor.

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Let VM Central assist your business with designing a space that reinforces your business’ culture and inspires creativity. Bring the pop-up office experience to your employees, rather than bringing your employees to the office.

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