Calling all home décor retailers! Are you showcasing at Decorex Cape Town 2016? And are you finding designing your stall a bit of a nightmare? A visual merchandiser might be just what you need to help showcase your services or products.
About VM Central
Luckily you don’t have to look too far. VM Central is a Cape Town-based visual merchandising consultancy with an international footprint. And as South Africa’s only accredited visual merchandising school, we are well known and trusted in the industry. VM Central has been commissioned with the presentation of and staff training within some of South Africa’s biggest retailers, which include Spree, Heineken, Green Cross, Harley Davidson, Mohair and others.
Visual Merchandising at Decorex
While visual merchandising is essentially the art and science of presenting a store and its merchandise, it can be extended to pop shop fronts as well. Your Decorex stall is quite literally another iteration of your retail store – just smaller and temporary. But rather than competing with only the shops to your left and right (as on a regular street), you have to stand out from makeshift retail spaces showcasing their products and services in their hundreds. A consultation with a visual merchandiser will help you present your stand in a way that attracts and engages the trade visitors.
Designing your Stand with VM Central
With Decorex Cape Town 2016 being just around the corner, time is of the essence. And while you might be short on it for this year’s event, as the last 22 years have proven – this event is going nowhere and nor are we.
Speak to us to find out how we can make your brand stand out from the home décor crowd at the next Decorex Cape Town, Joburg or Durban event. Book ahead though – visual merchandising – whether a full-on shop or makeshift stand – requires ample planning.