SOCIAL MEDIA AND FOKO TO CHANGE VISUAL MERCHANDISING


Foko is a photo sharing applications that gives retailers a private Instagram-like experience. Instead of sharing company photos to the open internet, it allows users to privately share among employees inside a company. There’s an option to share with individuals, groups or the entire company. That’s not all, a desktop version is also available allowing companies to share CAD drawings with employees.

YOU CAN DO FOKO

With Foko individuals can share with people in their phones’ address book – employees can now share images with partners, clients and others inside the company. Just as in Instagram everyone with access can comment on photos shared.
The App has been around since 2013, co-founded by Eric Suave and Colin MacDonald it has gained traction with retailers such as Whole Food Market, Harmon’s Neighbourhood Grocer and Esprit which have swiftly recognised its power as a visual merchandising tool.

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REAL TIME COMMENTING

Companies have the ability to share, comment and give feedback in real time from their branches across cities, regions, or even countries. Photos can be given hashtags. Multiple hashtags are used to highlight priority merchandise, department or even the kind of fixture used. Users conveniently search for the images and can be issued with a deadline to provide feedback or to send images of their recreations in stores.

Foko -visual-merchandising

Comments on the execution of the display or visual effect are made in real-time, the moment the images are received. This allows instant communication and feedback regarding the quality of folding, the placement of a certain item or even the lighting. The latest updated version also allows you to draw on the image, providing more direct feedback.

Retail chains using Foko are able to react quickly to changing circumstances. Shifting weather temperature is a constant driver of sales, so should a sudden cold front hit a region, stores within that area can be quickly directed to merchandise certain items near the entrance.

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WHAT’S THE RETURN ON INVESTMENT?

While return on investment specifics are still quite vague, stores currently using the app are more focused on faster reaction to changing circumstances and improving associates handling visual merchandising.

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