Rupert Smith

Rupert is a lecturer and consultant at VM Central and the owner of Olive Studio, a company that specialises in VM retail design, installations and media events.

He has also curated collections for his two Cape Town-based interior décor stores called o.live.

A psychology graduate who was drawn to VM because of an interest in fashion design, Rupert has over 20 years’ experience with leading South African retailers and is known for his outstanding creative direction and original concepts. Rupert lectures and consults at VM Central.

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