VM Central offers a Visual Merchandising consultancy service and custom-designed workshops for local and international retailers, as well as South Africa’s only accredited VM skills training programme. VM Central is owned and operated by Sanet Coetzee in partnership with Rupert Smith.
| Sanet Coetzee |
With over 15 years’ experience, Sanet is an internationally recognised visual merchandising consultant.
| Rupert Smith |
Rupert is a retail design specialist with over 20 years’ experience in the visual merchandising field.
| The Team |
Together, Sanet and Rupert are VM Central, South Africa’s only accredited visual merchandising school.
| SAQA ACCREDITED |
The VM Central Visual Merchandising Skills Programme was developed by Sanet Coetzee, in compliance with South Africa’s Sector Education and Training Authority (SETA), and is accredited by the South African Qualifications Authority (SAQA).
It offers the only accredited VM skills training available in South Africa. The certificate programme is aimed at VM practitioners in the wholesale and retail environment and consists of three four-day modules. Topics include the role and history of VM, basic VM principles, fashion workshops, styling techniques, and in-store VM, including wall and window display.
The programme is nine to 12 months and includes workplace activities that help determine participants’ readiness for final assessment. The programme is currently only available to corporate companies and not to individuals. Please look at our 3 Day Visual merchandising Workshop as an alternative.
| CREATIVITY MEETS TEACHING |
The synergy between VM Central and Olive Studio forms the perfect environment in which to foster both creativity and training – this is a key aspect of the partnership between Sanet and Rupert.
As practicing visual merchandisers and VM consultants, they offer a networked environment of relevant teaching content, while their own creative endeavours impact positively in their guidance of students in their skills and personal growth.
Creating and teaching are equal partners in their shared objective. That is to raise standards in and grow awareness of the increasingly important art of shaping decisions at the point where consumers interact with merchandise.