Visual Merchandising is the art and science of presenting a store and its merchandise. The goal of successful VM is to attract, engage and encourage customers to shop. Get a customer’s attention to seduce him or her to buy and ultimately make sales.
WHAT IS VM?
To pursue a career in VM, you will need to be creative, passionate about design, have commercial understanding and be hard-working. You’ll have to stay up-to-date on the latest trends in the industry, as well as fashion, social, political and economic.