Waxchick: an Anti-Objectification Photo Campaign

We love how Vasilisa Forbes is pushing back on the media and its perpetual objectification of women. In fact, the Russian-born photo-feminist is literally inserting herself into the advertiser’s space, taking over several billboards throughout London Town.

 

Objecting to the Objectification of Women

Enter #Waxchick, the colourful world of visual art meets photography meets feminism. It’s a series of hyper-sexualised pop art that has been taking over London one billboard at a time. The aim of the photo commentary is to spark a dialogue about the representation of women in the media as objects of desire.

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Striking a Sexualised, Waxen Pose

The campaign features a latex/lingerie/spandex-clad Vasilisa in an array of suggestive poses – sitting legs apart, sprawled out on the floor, upside-down with torso hanging off a chair… All the while Star Wars-esque lightsabers, wigs, rubber ducks are used as props…

In some shots, Vasilisa’s waist is unrealistically cinched in – alluding to 1960s notions of the ideal woman – while in other shots she dons a pink wig. All of the images are Photoshopped – a tool that is heavily relied upon in advertising and fashion to create glamourised perfection.

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Public Art. Public Response.

#Waxchick has received mixed feedback with some thanking her for boldly showing the everyday objectification of women, while others call the images vulgar. There was even a move to censor an image, despite it being free of nudity.

Vasilisa’s response is exactly what one would expect from a woman whose name means ‘queen’: “I just want to see more powerful female characters in everything, really!”

So do we, Vasilisa. Maybe the media will finally get the picture this time around…

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In essence, the photo campaign portrays sexualised liberation through Vasilisa’s taking the female form back and the doing away with narrowminded views of feminism.

We think Vasilisa Forbes’ #Waxchick campaign standouts out from the campaigning crowd. What are your thoughts?

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